ISWA

ISWA Communications Awards 2018: The Winners

This year, ISWA received 25 quality communication campaigns from around the world, all competing for the 2018 ISWA Communications Award. Following several rounds of deliberation, ISWA is delighted to announce that the winning campaign came from our National Member in Sweden, Avfall Sverige.

8 Aug 2018 -

The campaign, “Become a Miljönär” was designed with the long-term goal to change habits, and encourage waste minimisation through sustainable consumption. The campaign delivered a series of advertisements, posters, and various materials aimed at young adults (18-30) in order to raise awareness of the importance of a sustainable lifestyle.

 

The key message of the campaign was “become a miljönär” (a combination of millionaire and environment) with the implication that such a sustainable lifestyle is good for your wallet AND the environment. The campaign’s sleek posters, designed to appear like normal fashion advertisements, show that it is neither expensive nor boring to prevent waste, doing so with concrete examples. The panel were hugely impressed by the creativity, and the effectiveness of the message.

 

The advertisements can be seen to the left (click on the images to enlarge). You can find out more about this excellent campaign on the website https://miljönär.se (Swedish only).

Second and Third Place

Second place was awarded to ISWA Silver Member, SORPA, Iceland, for a follow-up on their excellent Sopranos-themed campaign, which you can find more about in English here.

 

Third place went to ISWA’s National Member in New Zealand, WasteMinz, for their outstanding “Love Food Hate Waste” campaign, more information can be found here.

 

The prizes will be officially handed out at the Gala Dinner during the ISWA World Congress 2018

 

Congratulations to the three winners, and our gratitude to all the 25 ISWA Members who submitted excellent nominations, making this one of the most highly competitive Communications Awards for some time.


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